Thursday 12 April 2018

Reasons for the Growing Popularity of Royal Asscher Diamonds

Royal Asscher Diamonds
Royal Asscher Diamonds
With a legacy of more than 160 years and immense popularity during the ‘Roaring Twenties’, Royal Asscher diamonds are currently enjoying an ongoing renaissance phase with the increase in demand and growing popularity among brides-to-be.


Originally designed in 1902, by Joseph Asscher, the Asscher Cut was refurbished as the Royal Asscher Cut by 5th generation successors, Edward and Joop Asscher.

Renowned as one of the most striking cuts ever created, Royal Asscher diamond stands synonymous to finesse and here’s why the charming Asscher Cut diamond engagement rings are back in style:
  • Vintage Charm - The old-world charm has always held a special place amidst contemporary fashion and with a sparkling legacy that’s over a century old, Royal Asscher diamonds add the perfect amount of vintage glory to modern-day bridal rings. From the Gatsby-ish allure of the Jazz Age to the Art Deco inspired charisma, if you’re looking for something that’s ravishingly retro, Royal Asscher is where you’ll find it.
  • From Captivating Cut to Alluring Authenticity - The diamond is flawlessly symmetrical, with proportionate cuts bounded by specified guidelines to give it the desired amount of accuracy and uniqueness. What distinguishes it from the modern-square emerald cut are its 74 facets compared to the former’s 58 facets. The diamond also includes beautifully well-defined steps, larger than its contemporaries and a higher crown. Speaking of authenticity, each Royal Asscher diamond comes with a unique identification number and is certified by renowned bodies.
  • Wonderful Versatility  - Although it comes with a classic touch from an era gone by, Royal Asscher diamonds can be perfectly suited in a contemporary setting and their versatility is the reason they are getting picked these days by young brides. On one hand, the classic favourite Solitaire ring is considered to be the most suitable choice as it lets the Asscher Cut shine out; on the other hand, some might choose to go for the slightly unconventional Halo rings as it allows the light to enter the stone thereby adding a hint of sparkle to the stone’s flat edges.
  • Favourite of The Celebrities - The Asscher Cut has adorned the wardrobe of many famous figures from the beautiful Jessica Alba to the dazzling Kate Hudson. The diamond was also spotted being worn by everyone’s favourite ‘New Girl’, Zooey Deschanel and Tinseltown’s glam queen, Elizabeth Taylor. With all of them being style inspirations to many, the diamond’s gaining admiration among young brides comes as no surprise.

If your D-day is around the corner and you are looking for something to adorn your memorable moment with a touch of sparkle and glamour, look no further. Ring-in your saga of love with a Royal Asscher Diamond, and make your special day all the more spectacular.

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